FYI: Less than 50% of Google Searches Now Result in a Click

  1. The percent of searches available as organic traffic from Google is steadily declining, especially on mobile.
  2. Paid clicks tend to increase whenever Google makes changes to how those results are displayed, then slowly decline as searchers get more familiar with spotting and avoiding them.
  3. Google’s ongoing attempts to answer more searches without a click to any results OR a click to Google’s own properties are both proving successful. As a result, zero-click searches, and clicks that bring searchers to a Google-owned site keep rising.

What are your options as a SEO-focused marketer?