Amazon Pay users can now pay bills through Alexa

This new feature supports payment of bills across categories such as electricity, water, post-paid, cooking gas, broadband, DTH and more. Users of Amazon Echo, Fire TV Stick and other devices with Alexa built-in can use this feature.

Globally, Amazon hasn’t managed to make people buy products through Alexa - but maybe bill-payment is a great use-case to start with, though the friction remains.

What’s your take? Will you use this integration?